Continental Event Hire has been sold to Hirepool, and is to merge with Hirepool’s Events business, effective 1 August 2016.
This is believed by both businesses to be a positive step in creating the number one marquee and equipment hire business in New Zealand. The combined businesses will have a greater reach across the country, and an even wider range of up-to-date marquees and event equipment.
The two merging businesses in the short term will operate under their existing brands and locations, however in the coming months the new entity’s name and branding may be revised with a view to ensuring a correct fit with the market.
Hirepool has 8 Events-specific branches throughout New Zealand, and Continental has two key divisions of Event Hire and Event Catering within the South Island (the merger will have no effect on Continental’s Event Catering operation).
Hirepool’s national events manager Greg Cayford believes this will create a ‘super service team’ for customers, with unequaled industry knowledge and experience.
“We’re combining two companies that each have enormous brand equity,” said Greg Cayford. “We want to handle the merged identity with care to ensure it’s well received and easily understood in the marketplace. In the short term, therefore, the two companies will continue to trade as separate entities.”